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THE JOURNAL
Insights
Straight answers on pricing, technology and pre-sales strategy — written from live quotes and shipped projects, not content-farm filler. Three pieces at launch; more as we have something worth saying.
How much does architectural rendering cost?
Real 2026 numbers for stills, film, tours and interactive — and where budgets leak.
Real-time vs offline: what sells faster?
The quality gap closed. What buyers do with interactive scenes that stills can never trigger.
Sell units before ground breaks
The asset ladder from teaser to phase release — and the intent data your CRM is missing.